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Highly-skilled graphic designers expand into the digital media market

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Graphic design is becoming more defined with the advent of new technologies. Graphic designers are skilled at solving visual communication issues or problems. Graphic designers must be proficient in all aspects of design and drawing. It is important to be able to comprehend the technology of new media and time-based media such as film, video and computer multimedia. Graphic-designers create solutions for print, advertising, packaging, annual reports, packaging and logos. However, they also have the ability to design and use electronic media such as audio and video recordings, slide presentations, slides, CD-ROM, and website content.

Graphic artists can create visual solutions by identifying the cultural and social norms of specific audiences. The graphic artists must first identify the problem, then gather and analyze the information, and finally, create multiple solutions. Graphic design should be understood, practical, and appropriate. Graphic design is everywhere we see in our day, whether it’s in newspapers, magazines, books, hand-made work, photography or pure text. Graphic artists have been creating graphic design for many years.

Students take both multimedia and print design courses while in art school. Graphic artists should be exposed to both print and multimedia design as many web designers are involved in visual development of web designs. Graphic / web designers need to keep abreast of the most recent software and computer technologies if they want to stay competitive. There are web designers who are also graphic designers in the ever-changing field of graphic design. There are also artists who specialize in only graphic design for print or web design with a focus on web development.

It is fascinating to see that graphic artists are often associated with print media. The times are changing. Website designers can’t exist without the internet, and graphic artists don’t really need the web to do their job, but there are many artists involved in visualizing websites. There are many artists who disagree on the distinctions between web and graphic designers. Many believe that website design falls under the umbrella of graphic-design.

Website designers must consider content design, usability, user experience, as well as other criteria that relate to the specific features of the Web medium. Website designers require more skill than traditional graphic artists. The conventional graphic designer, however, continues to solve communication problems by choosing color, font, images, and other design elements. A traditional graphics job might require branding, such as logo design, to present a specific idea or identity for use in advertising strategies or other marketing strategies. It may also involve the creation of posters, signs and books or amazing images in digital media.

While learning about the needs of elegant web design, discerning graphic artists work closely with web developers to turn their visual web designs into code that can be displayed on the Internet. Artists who are open to the technical aspects of web site creation may find themselves swapping their roles as graphic artists for those of website designers, or simply using both!

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